In 2003 when Yamaha launched the Rhino 660, even they had no idea the sensation it would create in the ATV world, the birth of an entire new class in the market. From hunting and farming, to recreation and emergency support, the Rhino has remained the best of the best. While others have challenged one facet of the usability pie or another, no vehicle has answered the call as completely as the original. Period. The word "Rhino" has become a generic term for the entire class, just like "Jeep" represents an entire world of 4x4 enthusiasts.

The downside? A big fat target painted on Yamaha's forehead, and the ammunition currently comes in the form of inflamatory and largely incorrect ads.

You'd have to live under a rock (instead of crawling over one) to not have seen the ads from lawyers soliciting "Have you been injured in a Rhino accident?". For months, Yamaha has been working directly with the Consumer Product Safety Commission (CPSC) to determine why these accident claims are popping up, and what should Yamaha do about it, if anything?

Guess what the CPSC finally determined? There is no defect in design or production.

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