BORN IN THE USA. When Yamaha introduced the Rhino, a side-by-side whose instant popularity seems to have surpassed even the wildest expectations of its creators. Until the Rhino came along, UTVs emphasized utility and were intended primarily for work rather than play. Yamaha drew on its many years of off-road motorcycle and ATV expertise, infusing the new Rhino with healthy doses of sport and recreation capability and serious off-road prowess. The combination was magic and a new class of fun-to-drive, sporty compact utility vehicles was born.